STEVE JOBS!

APPLE: Steve Jobs (1955-2011) Personal fortune: $8,3 billion University: Dropped out of Reed College, Orgeon Steve Jobs co-founded the Apple Computer Company in his adoptive parents' garage in 1976. Although Apples were always seen as easier to use than other computers, PCs were much cheaper and by 1985 he was fired from his own company. Apple continued to decline, but Jobs did well thanks to his possession of Pixar Studios, the makers of Toy Story. In 1996, Jobs returned to Apple, beginning its remarkable recovery. Guided by his obsession with good design, the company produced a series of hit consumer products from 2000 onwards. By the time of his death it had become the most valuable company in the world. the company is now led by Tim Cook, and design remains under the control of Sir Jonathan Ive, the British designer responsible for the iMac, the iPod, the iPhone and the iPad.